PostNL

by PostNLShipping · #98 in category

View on App Store

Tracking since Dec 3, 2025

Visibility

▲ 9 vs 30d ago

Avg. keyword position

27.5

▼ 0.7 positions worse

Rating · Reviews

2.2 ★ · 21

▲ +2 reviews in 30d

Category rank

#98 Shipping

▲ 6 places better

Performance vs. changes

Rank timeline, annotated with every listing & review event

Dots on the line are listing & review events — hover one for the change and its 14-day impact. Click a ranking row to focus its line.

Change log

Oct 1

SEO

Meta Description changed

− ~~Met de PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeld en verzendlabels met één druk o...~~

+ Met de officiële PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeldt en verzendlabels met...

▲ avg position 29.4 → 29.3 across 22 tracked keywords (0.1 better)

14-day window after vs. before — correlation, not proof.

Oct 1

LISTING

Details changed

460 → 471 characters

− ~~Met de PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeld en verzendlabels met één…~~

+ Met de officiële PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeldt en verzendlab…

▲ avg position 29.4 → 29.3 across 22 tracked keywords (0.1 better)

14-day window after vs. before — correlation, not proof.

Aug 23

PRICING

Pricing plans changed

Gratis added · Free removed

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

MEDIA

4 screenshots replaced

4 added, 4 removed

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

SEO

Meta Description changed

− ~~With the PostNL app you save time because you can preregister PostNL shipments directly from the back office of your shop and print shipping label...~~

+ Met de PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeld en verzendlabels met één druk o...

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

SEO

Title Tag changed

− ~~PostNL - The PostNL app makes it easy to send your shipments. | Shopify App Store~~

+ PostNL - Verstuur gemakkelijk jouw zendingen met de PostNL app. | Shopify App Store

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

LISTING

Details changed

465 → 460 characters

− ~~With the PostNL app you save time because you can preregister PostNL shipments directly from the back office of your shop and print shippin…~~

+ Met de PostNL app bespaar je tijd doordat je direct vanuit de backoffice van jouw shop zendingen bij PostNL aanmeld en verzendlabels met één…

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

LISTING

Introduction changed

68 → 82 characters

− ~~Easily create PostNL shipments and print shipping labels in no time.~~

+ Maak eenvoudig zendingen aan bij PostNL en print in een handomdraai verzendlabels.

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

Aug 23

MEDIA

App Icon changed

The listing icon image was replaced.

▼ avg position 20.8 → 24.4 across 22 tracked keywords (3.6 worse)

14-day window after vs. before — correlation, not proof.

9 events in the last 90 daysFull history →

Rankings

Click a row to chart it

Keyword	Rank	Δ 30d
ShippingCATEGORYIN CHART	#98	▲ 6
post nl	#1	—
postnl	#1	—
postnl verzendlabels	#2	▬ 0
pakketten versturen	#4	▬ 0
create postnl shipments	#9	▼ 2
portal de autofactura	#23	—
negotiation portal	#26	▲ 1
ukraine government portal	#29	▼ 3
postnl shippingIN CHART	#31	▲ 7

22 keywords tracked · showing top 10All keywords →