Aug 24
PRICING
Pricing plans changed
w/ $1000 Guarantee, w/ $2000 Guarantee, Screening Only +1 added · Free removed
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Visibility
23
▲ 7 vs 30d agoAvg. keyword position
22.6
▲ 3.0 positions betterRating · Reviews
4.8 ★ · 163
▬ no new reviews in 30dCategory rank
#26 Fraud
▼ 3 places worsePerformance vs. changes
Rank timeline, annotated with every listing & review event
Dots on the line are listing & review events — hover one for the change and its 14-day impact. Click a ranking row to focus its line.
Change log
Aug 24
MEDIA
Screenshots updated
4 added, 6 removed
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
SEO
Meta Description changed
− NoFraud is fraud protection leader for eCommerce and revenue protection. We eliminate chargebacks while approving more orders, including Shopify subscriptions.
+ Wyllo is the CX-first risk intelligence platform for Shopify brands, preventing fraud before purchase & reducing post-purchase refund, dispute, & policy abuse .
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
SEO
Title Tag changed
− NoFraud Fraud Protection - Prevent fraud & abuse, protect revenue, & automate operations. | Shopify App Store
+ Wyllo - Prevent fraud & abuse, protect revenue, & automate operations. | Shopify App Store
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
LISTING
Details changed
455 → 494 characters
− Stop fraud, abuse, and chargebacks—without slowing growth or hurting your customer experience. NoFraud uses AI and expert analyst review to…
+ Wyllo is a risk intelligence platform that helps merchants manage fraud, policy abuse, and customer experience across the entire commerce li…
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
LISTING
Introduction changed
100 → 97 characters
− Fraud and chargeback protection powered by AI and real fraud analysts – stop abuse and revenue loss.
+ Wyllo (NoFraud + Yofi) is a risk intelligence platform that helps merchants stop fraud and abuse.
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
MEDIA
App Icon changed
The listing icon image was replaced.
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
LISTING
Title changed
− NoFraud Fraud Protection
+ Wyllo
▼ avg position 23.3 → 24.5 across 61 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
8 events in the last 90 daysFull history →
Rankings
Click a row to chart it| Keyword | Rank | Δ 30d | 90d |
|---|---|---|---|
| FraudCATEGORYIN CHART | #26 | ▼ 3 | |
| customer service platform | #1 | ▬ 0 | |
| nofraud | #1 | — | |
| payment fraud protection | #1 | ▬ 0 | |
| prevent fraud | #1 | ▬ 0 | |
| reseller detection | #1 | — | |
| risk intelligence | #1 | ▬ 0 | |
| identity verification | #6 | ▲ 1 | |
| resell | #6 | — | |
| order hold | #7 | — |
61 keywords tracked · showing top 10All keywords →