Upfront ‑ DMCC Compliance

Since April 2025, UK consumer law requires stores to show the total cost of a product up front, including every mandatory fee and tax. Upfront checks your store against those rules and reports what it finds in plain English. Each finding explains which rule applies and links to the exact page in your admin where you can fix it. Upfront also records how long each discounted item has displayed its original amount, building the evidence that a discount claim was genuine.