True Roas AI

Meta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs. You see which campaigns, products, and collections make money, which orders can't be attributed, and whether your UTM tracking is correct.