TheTruPoint: Analytics, AI

Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget. This app installs a server-side pixel to capture what browser tracking misses and connects your store to a full intelligence suite: true attribution, real profit per order, category benchmarks, and real-time alerts before losses compound.