Subline

Subline is a discovery platform for independent womenswear, on web and mobile. Shoppers browse a personalised feed, save pieces they want, and get alerted when a saved item is back in stock, drops in price, or a new collection lands — so the sale you'd have lost to a sold-out size comes back. Every purchase goes through your own Shopify checkout. You hold the customer, the payment and the data. Subline never stocks, ships or handles orders.