Shopify Audiences

Shopify Audiences is the missing key to being able to advertise effectively in a post-iOS 14 world! Immensely helpful and has been able to relieve so much second-guessing, audience fatigue, attribution questions, and other current paid media woes. Super easy to use, non-technical, and an incredible tool! Cannot recommend highly enough :)

As soon as this app became available I immediately jumped on it - and, boy, am I glad i did! This is a major work-around to the iOS challenges in advertising attribution. All you have to do is click-click-click to create audiences based on sales of your catalog items, within the Shopify Admin, and then click to export the hashed audience list and upload it into the FB Ad Manager and voila! Now, you'll be able to target people who have purchased products like yours (or complimentary) on other Shopify sites but who have never purchased from you. It's genius. They don't need to worry about matching up ID's either... Shopify attributes it based on the snowflake of an email address! The email address wasn't in your system, it clicked through ads you presented to the user and then purchased and now its in your system. Voila! attribution at it's best!

Terrible App- After creating an Audience of over 2 million, it imported to Facebook as less than 1,000 and can't be used. Total fail, not worth the effort of installing.

We love this app, it's been great to have another source for audience building when advertising. The Shopify team has also been very responsive when it comes to our feedback on the app.

We improved our CAC greatly, and the App is getting better and better from month to month. Expecting to see even better results in the future. I Hope Shopify keeps working on these Apps (Collabs, Audiences etc)

In less than 1 month, Shopify Audiences have become our top producing adsets in Meta. Increased CTR, Add to Cart and Purchase/ROAS! Highly recommend!

This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.

Great app, but you have to upgrade to a $2500/month shopify account to be able to use it, which is ridiculous. You find this out as soon as you install it. Shopify claims to want to help all sellers, but then makes a powerful app like this only available to their highest volume sellers. This completely alienates 95% of their customers. Pretty ridiculous if you ask me.

Why are so many of the tools useful to the kind of small businesses that Shopify claims to exist to support paywalled behind the Plus plan at $2300/mo? Why can't I even pay a (reasonable, heh) monthly fee to have access to this at a smaller scale? Everything we've been waiting for in this latest Shopify release is gated behind the Plus plan. That's terrible.

Shopify Audiences is super easy to set up and has been a great tool for enhancing our paid ad campaigns. It provides additional signals that help optimize targeting across channels, making our ads more effective. Definitely worth trying if you're looking to get more out of your ad spend!

Audiences has helped us spend our ad dollars more effectively! We have been pleased with this tool so far and will continue to explore how it can help improve our marketing.

We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.

Incredibly stupid that you have to pay 2300 per month to use this app.

Verify disappointed in Shopify. Continuously received emails telling me it was free and to sign up, "time is running out"! They know darn well that I was on a plan that did not qualify and based on my site sales there is no way this expense could be encumbered. Go ahead Shopify, make the big guys bigger and let the backbone of America, the Small Business, fall further behind. You should have spent the development money on a review of your company values and ethics! You wouldn't be as successful as you are today without Small Business. I'm sure you won't even publish this as you only want to promote positivity to your clients instead of reality. Again, values and ethics????

My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.

Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...

It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.