ROAS Analytics & Alerts ‑ OTB

Great to always stay informed about issues which naturally arise while maintaining a shop.

Title: Powerful CDP for serious D2C brands - strong support through our Magento to Shopify migration. We have been working with OTB team from 2025. We moved from Magento to Shopify in 2026 and Out of the Blue was instrumental in ensuring our tracking and attribution setup was carried forward correctly. Migrating an entire data stack is not trivial - legacy events, custom dimensions, and years of audience data all need to be rebuilt - and the OTB team guided us through every step. What stands out most is the depth of the platform. EdgeTag handles our server-side events across Google Ads, Meta, and Bing simultaneously, giving us first-party data resilience that a standard pixel setup simply can't match. The AdPulse reports are genuinely useful for weekly account reviews - the team flags issues we might have missed ourselves. The support team, particularly Jaidev and Ankit, have been responsive and technically strong. For any D2C brand serious about data quality and attribution, OTB is worth the investment.