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Novel: Wallet Pass for Brands

by Take Me To The Wallet Shop, LLCRetail · #91 in category
Tracking since Dec 3, 2025

Review summary

15 reviews on the listing
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Last 30 days

No new reviews in the last 30 days.

Recent reviews

15 most recent
★★★★★oddzbeezUnited States · Sep 5, 2026

Love the simplicity! We demoed several products and found them to be pretty technical or incomplete, Novel could do every single thing we wanted and did it in a totally intuitive way. I’m not an engineer and was expecting to need to hire one but with their tools I could control everything myself.

★★★★★glamneticUnited States · Sep 5, 2026

Novel’s wallet pass is so unique in the way that it takes a traditionally clunky, friction-filled customer referral and turns it into a seamless, single-step action. It’s perfect for products like ours where the in-person ‘Wow!’ of discovery is key.

★★★★★Insert Name HereUnited States · Sep 5, 2026

The beauty space is all about personalization and word-of-mouth and Novel’s wallet pass fits seamlessly into that, removing that. It’s working great for us so far.

★★★★★Rule of NextUnited States · Sep 5, 2026

See Ghurka review! I urge you to try Novel's Wallet Pass!

★★★★★GothRider BrandCanada · Aug 23, 2026

Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!

★★★★★TaikaUnited States · Aug 23, 2026

At Taika, our whole brand philosophy is ‘Made for friends by friends.’ We started off by selling a creativity fueling beverage that we'd created for our friends and community and eventually realized that our next level of community building entails NFTs and web3. People struggle to decipher the utility of digital goods in the physical world. We're trying to bridge that gap with digital goods and physical utility / redemption models. This is not such an easy concept to wrap your head around but as soon as we spoke with the Novel team, we knew they had the right solution in mind. We worked with Novel to effortless add web3 support to our existing headless Shopify installation and they've been a fantastic partner at every step along the way. Cannot recommend the service and the team enough. Text us at Taika (415-212-7711) if you have any questions!

★★★★★ObviUnited States · Aug 23, 2026

10/10 - As a company supported and powered by our followers, being able to reach them wherever they are, is truly invaluable. Now with Novel's technology we’re able to build wallet passes and encourage our followers to spread the word amongst their health and wellbeing-conscious friends! The impact has been tremendous!

★★★★★SwimOutlet.comUnited States · Aug 23, 2026

At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our wallet offering, and now we've expanded it to include our loyalty program, too. Being able to send real-time push notifications, targeted deals, and location-based alerts has really helped us boost engagement and conversions. Plus, their Shopify integration made launching our custom SwimOutlet Wallet Pass easy and fast, enhancing our brand identity, building stronger customer loyalty, and increasing revenue per cusotmer. It's made each digital interaction more meaningful and keeps us a step ahead in today’s competitive eCommerce environment.

★★★★★PerfyUnited States · Aug 23, 2026

Ismail deserves a 10*. Novel has been a great resource for me to start implementing web3 technology into my ecom strategy. Ish was able to walk me through every step of the way and went above and beyond what I expected. Big love to the novel team for supporting Perfy!

★★★★★Sandwich Glass MuseumUnited States · Aug 23, 2026

Very responsive developer, easy to get in touch with, he took the time to understand my workflow and was engaged and very helpful. The app does not (yet) meet our unusual need, but I really appreciate the above-and-beyond effort by the developer to try to design a solution for us.

★★★★★NUDE MINTSUnited States · Aug 23, 2026

For a web 2 business trying to utilize this app to bring our members the web 3 experience, extremely user friendly support and very timely and helpful communication. Absolutely what you would need to add the Web 3 element to a web 2 business.

★★★★★ARMRAUnited States · Aug 23, 2026

Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

★★★★★Surely Non-Alcoholic WineUnited States · Aug 23, 2026

A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE

★★★★★GhurkaUnited States · Aug 23, 2026

I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific. I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs. Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience. Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!

★★★★★MetagoldenUnited States · Aug 23, 2026

This app is the first of its kind for stores looking to attract a web3 customer. It enables the user to seamlessly purchase an NFT without having a crypto wallet and fire all the blockchain lifting on the backend.

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United States
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Canada
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