NextCart: LTV & Loss Leaders

Many merchants optimize ad campaigns for first-purchase ROAS, missing out on profitable repeat customers. NextCart solves this by analyzing your order history to identify products that drive the highest 90-day lifetime value and reorder rates. By revealing your true loss leaders, the app helps you understand which items justify a higher acquisition cost. You can filter the data by paid orders and export it to a CSV to easily adjust your bidding strategies across ad platforms.