SASO

Microsoft Channel

by MicrosoftAds · #25 in category
Tracking since Dec 3, 2025

Review summary

338 reviews on the listing
3.6★
5 ★
18856%
4 ★
3510%
3 ★
113%
2 ★
113%
1 ★
9328%

Last 30 days

3.6★

327 new reviews

▬ in line with all-time

Recent reviews

20 most recent
★★★★★Veltora SuppliesUnited States · Oct 12, 2026

They want to compete with Google your father cant do it, you people suspend account like you have tons of traffic and aslo you dont allow us to run ads

★★★★★The Nichole CollectionUnited States · Oct 4, 2026

The worst. I have been trying to connect my store for over a year! Nothing is working. Not worth it. Move on

★★★★★WaterBottleShop.onlineUnited States · Sep 19, 2026

No way to finish set up (as others, it seems, are experiencing too). Have heard from MS support - was given instructions to reinstall app - which actually either is named incorrectly (Microsoft Shopping) or doesn't exist. I will be speaking with MS support tomorrow morning to hopefully figure this out and fix.

★★★★★H-Bomb Ties LtdUnited States · Sep 19, 2026

Getting products approved is a nightmare. The app does not correctly map all of the Shopify data. No support for SEO Title/Desc. To be fair, at the time of writing this review, the app is brand new, so there's like still a lot of work to be done.

★★★★★Lord and Lady MUnited Kingdom · Sep 19, 2026

Encouraged to set it up via marketing in my shopify store only to find it impossible to set up despite me already having a Microsoft advertising account. After a lot of button clicking I discovered it was not for UK use so a complete waste of my time. Ideally should not be told to set it up if it's then incompatible.

★★★★★Super CichlidsUnited States · Sep 19, 2026

So far it's been a bust. The one star review reflects that I can't get the app to actually working. Every-time I hit the product tab I get a "Failed to Loads Product Data" error. *** Developer Reply to this review is not correct. The app displays products when using the Chrome browsers but when I use Safari the app shows that "product data could not load" . Also, only 44 show as being published. I have over 1000+ skus. 500+ are selected to show on the Microsoft app sales channel... The software is really buggy still

★★★★★Just Shoes for KidsUnited States · Sep 19, 2026

I have been wanting to try Bing ads for quite some time. I didn't want to pay another app to manage the feed. This did the trick. That being said since the app is new, I had a few problems integrating it. I called Microsoft Ads and they worked with me to set everything up. I would suggest that if you add this app to your store that you call Microsoft ads to have them help. Now that it is working properly, my products are in their Merchant Center and I am running ads. (And the integration/connection is free.)

★★★★★Sensible Yacht Cordage LLCUnited States · Sep 19, 2026

I keep trying to set up the app, and get the error message: Oops, Sorry. An error occurred while processing . . . I contacted Shopify and was told that it was a temporary error. I was then told a day later that all admin now had access. I guess that was all admin except for the others like me who are writing a similar review of this experience. The app is unusable. In addition, I have contacted the Microsoft Ads app developer, but have received no response, only a survey asking for our satisfaction.

★★★★★Goldenwrench SupplyUnited States · Sep 19, 2026

The Microsoft Advertising app has made search advertising so easy to bring my products from my Shopify storefront onto Bing! Upon signup all the heavy lifting is done for me from setting up and formatting my feeds all the way to the provided recommended bids and budgets necessary to get my shopping campaign up and running quickly and seamlessly to get my products in front my next potential customer. Thanks Microsoft!

★★★★★The Bandana Blanket CompanyUnited States · Sep 19, 2026

App jerking me around from the start. Does not recognize my MS account, then when I sign up... says I have account that changed something and need to wait for some code... the usual time wasting BS apps have to avoid logic and ease. Stop testing on techies and test on real people!

★★★★★Rhinestone Jewelry CorporationUnited States · Sep 19, 2026

The product could be great. Pros - They add the conversion code for Bing Ads, so that you don't have to. They create the Product Feed and keep it up to date with Bing Ads - This is important. Con - For some reason, they need to add code to your home page that adds a few seconds to the load time. This is unacceptable. This is the reason that I have uninstalled it. It practically doubles my load time. You can check this on GtMetrix.

★★★★★JB's Sports CardsUnited States · Sep 19, 2026

Great customer service! Someone live to talk to instantly. No waiting 3 days for a phone call. Helped me with my issues.

★★★★★DragonFire Glass Cremation JewelryUnited States · Sep 19, 2026

It is crappy app with no support whatsoever! I set everything up and I started the marketing. All thumbs up, except no ads are running and nothing happens. It has been like that since October 8th! and after writing to support, I got nothing!

★★★★★ELYO AZ : Soft and StrongCanada · Sep 19, 2026

it very very nice, I hope this will allow me to develop and increase my income. I can't wait to see the results

★★★★★Fire Fit DesignsUnited States · Sep 19, 2026

Pretty easy to set up. Let's see how it actually works in regards to ROI for promoted products. Time will show :)

★★★★★Filigree & ShadowUnited States · Sep 19, 2026

Do not attempt to use this app if: • your store name uses an ampersand (&) because Microsoft Advertising won’t allow you to use it. • you sell products that require you to use an estimated sign (℮) in the product variants because MA doesn't understand what it is. I had a horrible user experience attempting to set up my MA account, so I followed their links to submit feedback. My email was returned to me because their IT would only allow individuals within Microsoft to use the email alias publicly displayed. I tried using another link to give feedback and that returned a 404 page. I am still trying to delete my account but their help pages are out of date. I am going to require the use of a support specialist because the site won’t give me a clear way to delete my account. I wasted a lot of time trying to get this tool to work for my business. I would not recommend this app.

★★★★★The Peridot PigUnited States · Sep 19, 2026

Was easy to follow through the steps to setup account, authenticate and get connected. No problems throughout the process.

★★★★★WealersUnited States · Sep 19, 2026

- The autofeed worked only for 1 time (initial feed) - No support its a time-waster, use 3rd party app to feed

★★★★★Medicinal SuppliesUnited States · Sep 19, 2026

The app isn't working the way it should and you end up just flushing your money. I own several stores and all have same issue. Support is terrible! They use every chance to send you off. I'm a month into having contacted them and they still have their heads in the clouds. The ISSUE: it won't pass Product Type into Microsoft Ads account and it's impossible to categorize products there without it. Can be done manually if you have 10 products, but when you have multiple stores and thousands of products... For a paid product, one that is used by thousands of stores this is beyond unprofessional and unethical.

★★★★★Prince of ScotsUnited States · Sep 19, 2026

Horrible Support! The App will not work and when screen shots are sent, the team is not helpful and somewhat arrogant. We have had 3 different support associates and too many emails asking for the same information. We cannot fix the errors in Shopify.

Review locations

Top countries by review count
United States
27079.9%
Canada
3710.9%
United Kingdom
154.4%
Germany
51.5%
Australia
41.2%
India
20.6%
Spain
20.6%
France
10.3%
South Africa
10.3%
Ireland
10.3%