Littledata ‑ The Data Layer

This was quite easy to integrate. There were some features and settings that needed adjusting to my own use case, and the team were really responsive and helpful in explaining everything to me. Tracking can be quite confusing and overwhelming, however they have done a great job in demystifying it all

Great value for money. The support team was also very helpful. Thank you so much!

Highly recommend Littledata! The tool is genuinely helpful for accurate tracking and analytics integrations, but what really stands out is their amazing support team. The team is incredibly helpful, knowledgeable, and dedicated. They don't just provide generic answers they actually investigate issues, explain everything clearly, and go the extra mile to find real solutions. You can tell they genuinely care about their customers. Honestly, one of the best support experiences I've ever had. Great product and an even better team! :)

We've used Littledata since June to send our Shopify orders server-side to Meta and GA4, and it just works. Our purchase events reach Meta reliably and match our Shopify orders, which has made our ad reporting much more trustworthy. Support is super fast. When I had a question, they checked our actual logs and came back with a clear, thorough answer right away. Highly recommended.

Great data rails solution that provides everything you need, and nothing you don't. Incredible onboarding experience. Really happy to have made the switch to Littledata.

**Update: They're apparently addressing this issue in a new version of the app** If you're like me and are used to looking at your reports by SKU and have a good SKU naming convention to make report reading easy and fast, this app will require you to add an extra step to see your SKUs again since they send Shopify IDs to your SKU column. They need to address this issue. I couldn't even look beyond that point at the rest of it. Now I'm looking at the last 30 days of sales data and I can't tell what I'm looking at.

The app is easy to install and works out-of-the-box. The support is one of the best I have ever experienced. Response times are super short and if the first-line support does not know the answer, you get a reply from an experienced employee who can solve the problem.

Free trial finished and we got charged 3x in one day. Really put us off ever using / trusting this app again.

This app gives us much more accurate data. The difference between the data from shopify and google analytics has been reduced significantly. Very happy! Customer service is impeccable. Super friendly, quick and helpful.

FINALLY! I’m a developer and after years of looking for a solution that would get accurate e-commerce data into Google Analytics, I finally found it. I can’t say enough positive things about Littledata. It’s worth every penny. We used to have lots of missing orders and transaction data in GA, but now we have *literally* 100% accuracy and can compare our data between GA and Shopify to gather more useful insights. Also, the customer service team is fantastic. Whenever I have questions, they get back to me within an hour. And the responses aren’t just cookie cutter replies. They actually look into your issue and give specific advice.

UPDATE: Constant price changes and rises makes this app way harder to recommend. Having a free tier is nice, but the limit is very low. It wouldn't be a problem if the next price tier was reasonable. Now it costs over 120 USD (like ~530 PLN) with only orders limit lifted to the point that most small business will never reach, or reach in years (266 orders per day). There is definitely a price tier gap for smaller ones (like 1000 orders for 20 USD or something). ORIGINAL: Game changer and no-brainer if you take your Shop analytics seriously. It fixed Shopify issue with lost GA transactions instantly. PS: I only would like to see "cheaper" plan as 1500 orders limit in the basic plan is way too much for most of the shops at the beginning.

We used the app for about 3 years. I liked the granularity of the data reporting for our shop which uses the Recharge shopping cart, but the insights weren't that valuable over and above what GA gave us. The pricing model irks me - after using it for 3 years we hit a threshold where we were doing enough transactions and the cost would more than double with no added benefit. smaller, incremental price rises would have been a lot more tolerable. That in itself was annoying, but I was also getting 2-3 reminders a day about upgrading. Additionally, while I was in this upgrade now automated-spam-flow, Littledata used several of our product images and name in a social media promotion, indicating we endorsed them... without our approval or even bothering to engage us. When I asked customer service about it, I was initially ignored. I made a comment on their instragram post so they deleted the post immediately, but continued to use our images for the following 4 days on LinkedIn, removing the copy reference and link to our business. It was all a bit of a storm in a team cup really - all I wanted was for a human to talk to me and ask if it was OK to use our images. Instead, they were dismissive and sneaky. The whole episode presented them as a company who don't care about its customers. TLDR: Product is OK. Pricing is punishing Company values don't match mine.

We use Littledata to separate out our recurring subscription orders in Google Analytics. I'd recommend for any subscription business and the member support team is also super responsive!

Great customer service! Needed help with a custom report and support was so eager to help and did so promptly

Great app. Setup was easy and support in customizing data feeds was helpful. Having offline data in GA has been a game changer.

Aside from the easy installation and highly functional app, I found the support team extremely helpful and happy to always go over and beyond to assist with the setup and reporting. Thank you!

I was having so many issues with GA and with Littledata they completely solved it! Working with the team there has been incredible and so happy I found this solution. I highly recommend their app.

Really great - it removes the dreaded headache that comes with GA4's numerous data layer requirements. Customer service have also been very responsive and helpful.

Update: We had a problem reaching the customer service team, which now got solved. Bianca even took the time to jump on a personal call with us to solve the issue!

Very helpful support team, helping us with the integration of GA4 nd checking if all data is coming through correctly. Littledata works perfectly!