AI Insights & ROAS ‑ InsightIQ

We initially started using Insight IQ to double-check our attribution, but it quickly shifted how we evaluate performance as a whole. The biggest impact has been gaining clarity on what’s truly driving incremental revenue versus what’s being over-credited across channels. Some campaigns that looked great in-platform turned out to be far less impactful than we assumed. The “True Blended ROAS” metric has become a core reference point for us. It’s straightforward, but it keeps decisions grounded in reality rather than inflated platform data. Once we leaned into that, a lot of our previous assumptions didn’t hold up. Another standout is how the app surfaces insights. Instead of overwhelming you with data, it highlights what actually matters—both issues and opportunities—without unnecessary noise. That makes it much easier to stay consistent with using it. Setup was quick and seamless, and we had everything up and running without much effort. Within a few days, we were already making informed adjustments. Overall, it’s helped us shift from surface-level performance to a much clearer understanding of what’s actually driving profit.

Insight IQ has been a solid addition to our stack, especially as we’ve started scaling across more channels. Before this, we were constantly jumping between Meta, Google, and Shopify trying to piece together performance, and it never fully lined up. What this tool does well is unify everything in a way that actually makes sense. You can clearly see how each channel contributes without the inflated numbers you typically get from ad platforms. That alone has made our budget allocation decisions a lot more grounded. One feature that stood out is how it surfaces changes early. We’ve had a couple instances where performance was starting to slip at a campaign level, but it hadn’t hit our overall numbers yet. Insight IQ flagged it early enough for us to adjust before it became a bigger issue. It’s also just easy to use. The interface is clean, and you don’t need to spend time building reports or exporting data. Our team can check in quickly and know what’s going on. Not a flashy tool, but very practical. It does exactly what we need—gives us a clearer picture of performance and helps us make better decisions with our spend.

InsightIQ gave us a much clearer picture of where our ad spend is actually driving revenue. Before, we were relying too much on platform numbers that looked strong but didn’t fully translate. The insights here are specific and actionable, not generic suggestions. We’ve already adjusted budget across a few campaigns based on what it flagged and seen improved efficiency. It’s quickly become something we check almost every day.

What stands out about Insight IQ is how it brings all our Shopify and ad data into one place without overcomplicating things. You can actually understand what’s working across channels without digging through multiple dashboards. The alerts are especially useful—they’ve helped us catch small performance dips early and make changes before they impact overall results. Simple, practical, and genuinely helpful for day-to-day decisions.