Aug 23
SEO
Meta Description changed
− The Impact Marketing platform that drives AOV, conversions and loyalty for brands, while making it simple to give back to life-changing NGO projects.
+ The Impact Marketing platform that drives AOV, conversions and loyalty for brands, by making it simple to give back to vetted charity projects.
▲ avg position 16.2 → 15.7 across 142 tracked keywords (0.5 better)
14-day window after vs. before — correlation, not proof.