Rontar Ad Exchange: Free Ads

BE AWARE, TOTAL SCAM !!!!!!!!! very Disappointing in any sense , the worst was that they CHARGE for CLICKS not for Sales as they write in their policy they just Suck your Budget of 100$ that they initially requested NOT even one SALE what i can say, i have even make an OFFICIAL COMPLAINT on Shopify Support ! my Shop : www.eugfashion.com

I used this app to try and increase sales, after 1 week I have had 93 impressions and 0 clicks. No sales from Rontar as yet, hoping that this will improve over the next week.

La instalé ayer. He tenido 10 impresiones y 0 carritos recuperados. Si funciona en los próximos días volveré y escribiré una mejor reseña.

2000 impressions over a 30 day period and not 1 click back to the site. Have to wonder where the ads are being shown and to who? I would expect at least one or two click backs. I can appreciate not getting any sales, but to not get any visitors makes me wonder the effectiveness of this platform for my business. Free is good, but 0% of 0 is still 0 :)

We spent $70 with Rontar and received 1 click. Obviously not the ROI we were looking for compared to their claims. They will not refund us and we're suspending this app.

I have had it set up for a while now. Had 59 retargets with Zero clicks, zero sales, so far. To early to tell how well it works. I was easy to set up, except for adding my logo! They were helpful and helped me get it on correct. I am hoping to see success soon.

Very helpful! If you're looking for a boost in your ad/marketing stuff, I recommend this app. Thank you very much!

***update*** I tried to install this app 3 times. Every time error. Then suddendenly it was there without any confirmation. Then added money and was charged. Site said however "Error happened - Something went wrong. Our development team has already been notified. We apologize for any inconvenience caused. Please start again" But card was charged! Does not feel very stable and its suppose to do advertising for us? The team responded which was great, see below. Unfortunately they made assumptions which are not correct. We've now manage to get the app going however and time will tell if its works or not

Horrific results. Spending more than $10 per click. Last 7 days spent $75 and got exactly 0 conversions. No way to control billing spend. They charge you whatever they think you should be charged. Stay away

Immediately deleted app because the items they chose to show in the ad were not even in the top selling products on my site and there is no way to choose what items are shown. Customer service is no great and communication is lacking.

Was really expecting to see some good results from this app, but it's turned out to be a terrible ROI, just 2 clicks (which didn't lead to conversions) from £50 spent - something is wrong somewhere. Also not pleased that after taking my initial £25, they took another £30 off me even though there was enough left in my account. Pulled the plug before I lose any more money.

2024 Edit : I would not recommend this app to anyone. Rontar used to be really good with their google retargeting, it looks like now they have removed that option. Good app for google retargeting, Ive been using this for 2 years with no issue, recently Rontar has double and tripled charge me.... twice.... My limit is $70 recharge when im low, the first time they charged me double $140, I contacted them and they said it was an error and issued a refund. This time I was triple charge $210. This point I may completely stop using rontar and since they always overcharge my account for no reason, the only explanation i got they said it was an error..... I have overall spent $3000 on their service and this is unacceptable.

At first I was a little confused as to how this app worked.. but when needed some clarification I was very happy with the helpful reply given. As I have really only just started using this app I'm hopeful for some results in the near future... Many thanks

Lack of functionality - you can't see how your budget is spent, from who and where your ad was seen , which ad was delivered. Also super expensive - 3-4 clicks for $50-$60 invested.

UPDATE: I see the app has changed its business model and is no longer doing retargeting. It's now an ad exchange, with an option to pay to show ads instead of installing ads on your own site. So I uploaded an an and set a budget of $5/day, but the ad has not spent anything. No idea what's happening or if this app is functional. ---- It works. Assuming your store actually has visitors to retarget, this works and is simple to use. However, I have not gotten a response to any of my messages to Rontar at all -- not emails, not message sent through the app itself. Zero support. Hence the 4 stars.

Dear Shopify business website owner/developer, They've got a bunch of great reviews that convinced us to sign up and give them our trust and money. Hopefully your experience will be better than ours was if you go ahead and install this app. Because our experience was pretty poor. And if we'd have been paying more than $5 per day I have to believe we'd have caught that poor performance and shut off the app and service many months before today. Your mileage may vary if you go ahead with this app. All we can say is take a look at our website and decide for yourself if we look like newbies who don't know a thing about marketing and are griping about something that's our fault. According to the retargeting solution's own stats, here are our results after 8 months of paying "Rontar" / "Dynamic Reargeting Ads" / WFP.ADVERTISING : * 124,000 impressions * 137 clicks (0.11%) * 1495.14 ad spend or paid Rontar ($10.92 CPC) * 675.75 Rontar-influenced revenue attributed Not exactly a home run, considering retargeting is billed as the lowest-hanging fruit and best return on investment for digital ads-- and this company claims to be an expert in doing so. After all, we can buy cold interested visitors for 15% of that CPC spend, with 20x the CTR and actually convert them to sales at a positive return. Here are the promises we were made before signing up: 1) Our retargeting ads would be seen on Youtube, Gmail, WashingtonPost, NYTimes, ESPN, Fox News, Weather.com Result: Fail. Not a single employee has seen ads on those sites. Nor to our knowledge have we received any referral visitors from those sites. 2) Average ROI of our 1000+ Shopify customers is average is 450% Result: Fail. Our ROI has been severely negative. Even if were we selling products that had no cost of goods cost, we'd still have lost money paying Rontar and whomever they allegedly paid to place ads on our behalf. 3) We told Rontar how many visitors we got to our website and our revenue, and said we wanted to spend 4% of our daily sales as a retargeting budget (estimated $16). Rontar said no problem. Result: Fail. We instead spent $5 per day every day, and most days had zero clicks. We asked why we weren't spending the requested budget, and were told we didn't have enough traffic to our website. 4) We confirmed cost per thousand impressions was expected to be affordable/competitive before signing up. Result: Fail. $10.90 per click and $12 per thousand impressions isn't efficient ad spend for a warm audience. 5) There are some basic ad customizations you can do yourself / our algorithms give our customers much more control over the customization of their creatives Result: Fail. Until long after signup, we did not have any way we could find to preview what the creatives looked like-- much less edit anything. Until we discovered a new "look and feel" tab in the app's settings that may not have been there when we originally signed up (or at the least didn't render an ad preview on our web browser as it did when checked today), we have had no idea what the ads look like they're supposedly running on our behalf. Repeated questions about this steered us back to the Shopify app-- in which until long after signing up and paying many months we were unable to find any preview. 6) We usually manage to increase an online store's sales by up to 10% Result: Fail. According to Rontar's own stats, they take credit for fewer than 1% of our sales 7) You should try out Drip Retargeting. It is a completely new approach to retargeting that helps move your visitors closer to the purchase by engaging them with different ads through their sales cycle. This approach was only available before in email marketing, now is possible in our advertising platform. Result: Uncertain. We can't even verify actual ads were shown, much less of some innovative type. 8) With your search traffic percentage it looks like you will have a significant CTR percentage from Rontar ads. Result: Uncertain. Is 132 clicks from 124,000 impressions over 8 months considered "significant"? If so, I'm pretty sure we are in the wrong business because any digital ads we've run ourselves have 10-30x better click-thru rates. 9) You should increase your frequency capping to 7 from 5 (many months after signup) Result: Uncertain. We thought we had already had a frequency capping of 15 impressions per person per month from the time when we signed up. Apparently it was arbitrarily set at 5, ignoring our signup instructions. 10) You can exclude products you don't want to show. Result: Uncertain. We provided a list of those products. And they may have been excluded from showing in ads. We don't know. As stated before, we never saw any live ads. But the PREVIEW of ads we saw today in the app was definitely showing items we had requested to be excluded. Summary: I don't want this to be flagged as defamatory. So I've tried to stick to just the facts. All 10 of these promises the app/company Rontar/WFP.Advertising/Dynamic Retargeting Ads did not deliver on are in emails to our company from their representatives or else on sales pages / app description of the company itself. Personally, I've never seen ONE ad supposedly shown by Rontar. Nowhere on the web-- nor on ANY of the websites they claimed to have been doing retargeting ads on. Nor has anyone on our employment team. That's despite the fact that our team spends a large part of our week on our own website and also browsing other sites afterwards like any consumer...and our company was paying Rontar for many months to serve ads on websites and online applications where some of our team members are regularly hanging out. Yet the app itself claims to have served ads. If they're promising to run ads and not doing so, I feel this company probably would have been outed from the Shopify app store a long time ago. So I must accept that isn't the case. I must accept it to be true that they are serving ads. Therefore, I won't say that the stats they provide in the app are bogus. I must accept that ads were served 124,000 impressions and clicked on 132 times over 8 months-- even though I cannot independently verify these claims from other sources (Shopify, Elevar, Google Analytics). Perhaps the data is there for us to independently confirm ads were actually served and clicked on...and I don't know how to find it. If so, I'll revise this review to say so. Even so, I must conclude they've done what we hired them to do very poorly in our case. Here are 3 things I can say for sure that Rontar does: 1) Whack our card every 7 days for more money 2) Send us an email receipt 3) Respond super-quickly to most customer emails I'm just sorry that the "respond super quickly to emails" fooled us for more than 4 months that this was a business we could trust to help its customers grow their business. After all, it makes you wonder when multi-month customers are reduced to asking simple questions like: "Presumably we have some sort of log-in to your website as a dashboard with analytics--- but no one here can find it. And though we were promised someone would look over our account and keep us informed about what we should do to increase things...unfortunately I don't really show any email communication from your company in the last 4 months (other than payment notifications). We'd like to have some idea of what we're getting for our money. And if it's worth anything, how we can be spending more with a good return." (The answer eventually turned out to be that the app name had changed from Rontar to "Dynamic Retargeting Ads" though a bit confusingly, we were still getting billed by another party (WFP.Advertising) and emailed by the original party we hired (Rontar). In the last couple months, we can find in our inboxes a couple times we asked a question and received no response at all. Questions like: "Hey it's been awhile since we could figure out how to log in to Rontar and see what's what. Shopify doesn't even have a Rontar app. What's going on?" Or "What are you doing for the money we are paying? How is the retargeting going? Can you help me take a look at it?" Still, nothing will upset a customer on a recurring charge more than 2-3 charges of "new services" while questions go unasked from 2-3 payments ago. And we've suffered that now enough times that we're saying enough is enough. We're uninstalling this app and providing three stars. And I took an hour and a half today to give my honest feedback here about this app and this company-- in hopes to save other Shopify owners a possible headache. To be fair, our company has seen similar non-results with these other automated ad-generating solutions, too. * Abaco * Poln * CommerceCentral * Shoelace Though we got great results from YahooCommerce/ Lexity before I guess they were closed down years back. After what seems to have been our 6th waste of money with an automated remarketing solution (Rontar), I'm beginning to think we were wrong to think dynamic retargeting could work for our business. But I don't really want to believe that. The model can and should work. After all, these are warm prospects and we ought to be able to compete in the ad netwrorks for their attention and make good on the "retargeting is among the best ROIs in all digital avertising" promise. Our remarketing efforts via email (Klaviyo) work fine. So hopefully the 7th time is the charm! If any digital ads service provider reads this and wants to collaborate to run our remarketing for CubicZirconia.com and our other jewelry brands, we'll probably sign up and give it a try. And we'll be just as effusive in our praise if your solution is worth it as we have been in speaking honestly-- but less than glowingly-- about the companies and apps who made big promises and didn't back them up.

Saw my own ad today on a webpage after using this for more than a year. My ad had a broken header so it wasn't showing my logo, it was showing old product images from longer than 8 months ago which were removed from the shop way back then when the new ones were put in. They had no idea something was wrong. I'm guessing all their customers are probably affected. I've spent around $1,966 on advertising through them which I reckon I just wasted. They offered me a $25 credit as the remedy for 8 months of showing old product images that weren't converting instead of the new ones I'd evolved massively. Are you joking? Shopify what the hell I expect a certain standard in here.

The app posted ads all over the website without notifying! When I wanted to turn these off, the app said that I need to switch to paid plan to turn these ads off.. Hurted my conversion and reputation, be careful with this app!

We added this app 2 or 3 years ago, essentially to compare it against Adroll. Then we essentially ignored it since it didn't seem to do anything meaningful but then..... Going through some analytic data points, we noticed some "instability issues" that confused us, since it suggested that there was "ad space" on our website. Turned out that on the very bottom of each page, the app had placed a banner and was running ads from other retailers and brands, suggesting that "you might also like". So FYI, you might find ads on your website that literally pulls people away....

I have had this app for quite a while now. It was really easy to set up and install. The support has been good too. I give it 4 stars because of the pricing. When I first started I believe I had it set at $5 per day. It has gone up to $10 per day. Please keep in mind that my business is still small and growing. My visitors are still low. The app will work better as my traffic increases. But it is costly at times per click. It has generated revenue for me!!! I do recommend the app, just watch the spending and stay in your budget! Update 7/31/17---- I was contacted by Alex. He has done some optimizing and adjustments. It has helped with the spending and cost per click. Thank you for your help and great customer support! Changing to 5 stars!