Affinity ‑ Customer Scoring

by MyBranz, Inc.Customer loyalty - Other · #51 in category

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Tracking since Aug 1, 2026

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Name

Affinity ‑ Customer Scoring

Subtitle

Your ads can't tell superfans from one-time buyers. Fix that.

Introduction

Ad platforms treat every buyer the same. Affinity scores real devotion and syncs your best customer.

Details

Meta and Google build lookalikes from anyone who bought once — so a one-time discount shopper and your most devoted customer look identical to the algorithm. Affinity fixes that. It builds a private identity graph from your orders, site visits, email engagement, reviews, and support conversations, scores every customer 0–100 against your own store, and shows exactly why. Then it syncs your highest-affinity customers to Meta Custom Audiences and Klaviyo — hashed, consent-gated, and automatic.