AdsLink: Restate and Retract

Tracking your subscription LTV and optimizing for tROAS in Google Ads often requires a manual setup. Using AdsLink Restate and Retract, you can set your own custom integration that will provide a valuable signal to Google Ads in situations such as order Refunds, Partial Refunds, or Cancellations. Or in situations where you want to track the LTV of subscription purchases differently from the basic purchase value.