ActiveCampaign Marketing

I use the ActiveCampaign marketing automation to engage with customers who are new to my shop which has helped me to start to build brand loyalty for my brand new course shop on Shopify. My favorite thing is the fact that AC already had a bunch of premade automations that I could customize and make my own.

The concept and function of AC is great, and the automations are dynamic and versatile. But I can't help but wonder why designing an email in AC is so terribly clunky and difficult to use? If visuals are a core part of your brand, you might be better off with a diff program. And if you don't have the time to dive deep into understanding automation flows, you also might be better off with a diff program. It's very complex, not intuitive, and easy to make mistakes with. Eventually I had to hire a consultant to help build automations in AC, and my emails still don't look as good as they did in Mailchimp, but (again) the automations are more versatile and powerful. Unfortunately, it's a bunch trade-offs.

I definitely like email marketing and automations that can triggered by at least 100 different actions. I have 2 tickets currently with support team; they are slow at getting back with me or have just forgotten I exist. If your email is Outlook based you will have a lot of problems (receiving campaigns to inbox). Another thing that i find strange, is that after you send a campaign you can no longer reference the email (sometime I want to see what subject line i used, the images used, etc.) and it doesn't seem like that is an available view. I also would like if there were more campaign templates available as the 20-30 I see are very basic.

We had an initial review of 5 stars and now we are revising it to 2 stars and here is why -> we chose Active Campaign (over Klaviyo) over a year ago and used Active Campaign considerably during the time. We were quite satisfied until we started running into regular issues related to fonts / design and lately integration issues (with pop ups, etc.) to the point where we could not send emails, which obviously defeated the whole purpose of using Active Campaign as an email automation and of course lost sales. I must say the Product & Technical support was also quite ordinary - no real urgency or genuine attempt to actually fix our recent issues. On a side note, we were never really convinced with the ease of reporting / performance via AC but that wasn't a showstopper - sure, everything was possible to analyse, just in a very clunky way. So, recently we migrated to Klaviyo (price wise its the same BTW) and wow, we are thinking why didn't we do this earlier? Of course both platforms can do pretty much all of what is generally required, but if you are an eCommerce brand I would recommend Klaviyo for sure. It's always hard to explain until you use both but basically all the issues I mentioned above are a non factor when it comes to Klaviyo, the analytics and reporting is simply amazing and it has a nice clean modern feel to it, particularly for setting up flows & reporting and above all no technical issues yet (fingers crossed!) - as in, we can actually send emails when we want and how we want and analyse the performance quite easily. Hope the above helps in making a decision for ecommerce stores and brand owners.

We was using during test period and after we deleted the APP. 3 days after that it was deducted the monthly fee from our account. It is absolutely unfair, pay back this amount ASAP! 1 day later One day passed no answer !! Is my credit card information at risk? Can they deduct anything at any time? Why don't they answer? When they wanted to sell something within 1 hour they answered ...

Here's the thing, it's not really an app, it's a direct connection from your e-commerce platform to your mailing list & automations. We were using Zapier for awhile to trigger individual actions and add customers to lists based on keywords/tags etc, but this just does it all for you, automatically, and it's beautiful. The best thing that we use this for is for an automated abandoned cart automation. Shopify's is good, but with AC you can have it as long or as short as you'd like, based on parameters, triggers, etc etc. This overnight took our abandoned cart recover % from 0.08% to almost 2%. That's HUGE! There are a lot of $15 apps we pay for, but as long as we're with shopify and/or AC I don't see any reason in the world why we wouldn't want to continue investing in this tool. Thanks AC & Shopify!

Slightly behind some of the other ESP's out there, but support has always been amazing & the pipeline to improve and move forward is there. We've been happy with the platform overall

Very bad. Abd. Cart is not working and customer service is very slow. I have also tried to contact an account with many contacts and they do respond quickly.

The integration between Shopify and ActiveCampaign has some nice features for automation, upselling, and integration. Sadly, it fails when you try to access much of the data for segmenting. For example, there's no way to segment based off of customer shipping country.

Really struggling to integrate ActiveCampaign with two of my Shopify stores even with the assistance of a high level AC agency. Not getting assistance - could someone from ActiveCampaign please contact me as really want to start using what I have been paying for. I am on a Plus Plan and cannot get any assistance. Email is [email protected] Thanks

This app is very underdeveloped. Highly limited for example, there in no product personalization, very little ability to control or edit logic, no ability to control time of day of automation sends. You will end up spending a lot of month on other apps and developers to get anything more sophisticated than sending a welcome email. Support does not exist, you will be passed around the company from person to person being told no one can help. We have been wait 3 weeks and we still cant get any old shopify data. Be aware they are very good at marketing themselves but the product is very basic.

The product tagging automation doesn't work when addresses are imported into AC. I want to segment out my list based on product category, item, and topic. I set everything up in AC automation and still nothing. Very frustrating!

Use AC for all our email and automation sequences. Highly recommended and super powerfull technology with amazing support, thanks!

If reports are important to your business DO NOT USE! ActiveCampaign. We depend on accurate revenue reports to justify our cost and time spent but evidently this is not a priority for AC. Reports have broken multiple times and support takes moths to fix it. All data is lost during these times

Terrible revenue reports! They are incorrect and unreliable. If you need any type of reports to justify your cost do not use AC. I have contact support several times and evidently this is not a priority. We are unable to justify the high cost of AC because of their faulty reports.

Great service up to the point when you commit to the paid plan... after that my account manager disappeared, passed on from one rep to the next. Ended up costing us $600 USD and we didn't send a single e-mail or gain any insight. This app is definitely not for small businesses trying to simplify. It needs a lot of your time and has a steep learning curve.

VERY Bad app~ Missleading ~ I cannot use Lite plan on Shopify,they said Shopify can only integrate on Plus plan or above ~ But their billing page is showing the Lite plan and discount to attract customer but actually we cannot enjoy it ~ Moreover , I cannot enjoy 50% discount for 3 month~ When I first click on the Active campaign billing page , it shows the discount , but when i want to upgrade to paid plan , the page turns to Shopify billing page it bill the original price. After that ,I sent the email to them to report the situation, they persuade me to open the account on there own platform , and not bill on shopify so that i can use the discount, and at the same time , i need to cancel the free trial account and all record need to be redo again !!

Never buy it !! It is a scam! I have paid for this app yearly. But this app still deducted me every month $367 !! Please refund me !!!! The app charged me more than $1,000. I have contacted you several months, and get no solution. This app still charged me $367 this month. I have sent a help request to you fifteen days ago, contacted you several times, and never get a reply. Bad APP, Poor service, never use it !!

We have a lot of problems with this basic and non configurable integration.

I am the administrator of the account, and I was given permission by the company owner to work in the company's active campaign account. I need support, so I contacted the CS team, and they always ask me stupid questions when transferring my cases to tickets. Why do you guys ask for my billing information when I'm accessing the account? How can I log in to the account and contact you if I don't have the permission of my boss? This is really time-consuming. Last time, they said that I am not the admin or owner, so they cannot support. This time, they said that because I am not the owner. So only owners can ask for your support? My boss is really busy and does not have time to search for silly information all the time.