Oct 4
PRICING
Pricing plans changed
Professional: $19.99 → $239.88/yr · Starter: $3.99 → $47.88/yr · Essential: $7.99 → $95.88/yr
▬ 14-day read pending — 12 of 14 days elapsed
Essent Estimated Delivery Date
by Essential Apps✓ Built for ShopifyShipping rate · #2 in category
Tracking since Dec 3, 2025
Visibility
40
▼ 6 vs 30d agoAvg. keyword position
15.3
▼ 3.3 positions worseRating · Reviews
5.0 ★ · 1,038
▲ +52 reviews in 30dCategory rank
#2 Shipping rate
▼ 1 places worsePerformance vs. changes
Rank timeline, annotated with every listing & review event
Dots on the line are listing & review events — hover one for the change and its 14-day impact. Click a ranking row to focus its line.
Change log
Oct 2
PRICING
Pricing plans changed
Professional, Professional, Starter +3 added · Free updated
▼ avg position 12.1 → 13.3 across 1946 tracked keywords (1.2 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
SEO
Title Tag changed
− Essential Estimated Delivery - Show Estimated Delivery Date Plus Shipping Time (EDD/ETA) | Shopify App Store
+ Essent Estimated Delivery Date - Show Estimated Delivery Date Plus Shipping Time (EDD/ETA) | Shopify App Store
▼ avg position 10.0 → 11.5 across 1946 tracked keywords (1.5 worse)
14-day window after vs. before — correlation, not proof.
Aug 24
LISTING
Title changed
− Essential Estimated Delivery
+ Essent Estimated Delivery Date
▼ avg position 10.0 → 11.5 across 1946 tracked keywords (1.5 worse)
14-day window after vs. before — correlation, not proof.
Nov 25
REVIEWS
Review spike: +13 reviews in 24 hours
Trailing 30-day average: 3.6 reviews per day.
5 events since tracking began← Last 90 days
Rankings
Click a row to chart it| Keyword | Rank | Δ 30d | 90d |
|---|---|---|---|
| Shipping rateCATEGORYIN CHART | #2 | ▼ 1 | |
| Delivery and pickupCATEGORY | #3 | ▼ 2 | |
| ai age estimation | #1 | ▬ 0 | |
| cart duty estimator | #1 | ▬ 0 | |
| checkout delivery estimator | #1 | ▬ 0 | |
| co₂e estimation | #1 | ▬ 0 | |
| cost estimation tool | #1 | — | |
| customs fees estimator | #1 | ▬ 0 | |
| data de entrega | #1 | ▬ 0 | |
| delivery customizations | #1 | — |
1,946 keywords tracked · showing top 10All keywords →